Kiwi Parents Are Gaming With Their Kids — And Loving It

Video games aren’t just for kids anymore — they’re for families. According to the new NZ Plays 2025 study from Bond University and the Interactive Games and Entertainment Association (IGEA), a massive 81% of New Zealand parents are playing video games with their children as a way to connect and spend time together.

The report paints a clear picture: gaming has become part of everyday life in Aotearoa. In fact, 91% of NZ households include someone who plays games, and 81% of all New Zealanders game in some way.

Families That Play Together, Stay Together

For parents, gaming is less about screen time battles and more about bonding. Over half (54%) say they play games with their kids because it’s a fun way to connect as a family, while 52% see it as simple quality time. Nearly half (47%) believe games are a great learning tool too, pointing to benefits like problem-solving, cognitive skills, and social connection.

Parents also feel confident about managing play: three-quarters know how to use parental controls, and most households set rules around when and how kids can play.

Gaming for Mental Health and Connection

It’s not just families reaping the benefits. The research shows that New Zealanders across all ages value gaming as a way to relax, destress, and even support mental health. Many respondents said playing helps them manage stress, build resilience, and boost self-confidence.

Games are also helping people connect. Almost half of 18–34 year olds (48%) have made new friendships through gaming, while older players are using it to stay in touch with family and friends. Puzzle, card, and board-style games are among the most popular, proving it’s not all about action shooters and esports.

The Modern Kiwi Gamer

So, who is the “average” gamer in New Zealand today? According to the report, they’re:

1. Around 36 years old
2. Just as likely to be female (47%) as male (52%)
3. Playing both socially and competitively
4. Comfortable with parental controls and device settings
5. Gaming at home, in the classroom, and even at work

More Than Just Fun

Ron Curry, CEO of IGEA, summed it up well: “We know New Zealanders love playing video games and now we can see how much they appreciate the benefits beyond fun and entertainment. Games connect people, educate, and provide mental health benefits.”

The message is clear: gaming in New Zealand isn’t just playtime — it’s family time, learning time, and sometimes even self-care.